We often hear Sellers & Agents saying –
“Auctions Don’t Work”….
“Auctions are Expensive”…..
These are just 2 Myths surrounding the ‘Auction Selling Process’.
There is a lot of resistance around Auctions in Qld, generally because of previous poor experiences had by Sellers & Agents and buying into the MANY Myths associated with Auction – These Myths have been around for generations and are fueled by several common key factors.
We all know that there are 2 key Elements associated with a property Selling – whether it be at Auction or by Private Treaty:
- It’s too Expensive
- Nobody knows about it
But there is a third……THE AGENT…….The Agent didn’t have a Refined, Detailed and Reverse Engineered ‘PROCESS’ including the Precision Execution of Strategic Activities & the ‘Well Crafted Scripts & Dialogue’ needed to bring the Buyers & Seller together.
So what happens….
The Agent Successfully Lists an ‘Auction’ – which is no small feat – then launches their campaign….but sadly, without a detailed strategic plan….There is WITHOUT DOUBT more to selling a property via Auction than just Setting the Date, Whacking up the Sign and putting a few ads in the Paper & on the Internet – HOPING that the buyers turn up on the day….
** Remember – HOPE IS NOT A PLAN — **
To ensure the Success of your Auction Campaign, YOU SIMPLY MUST HAVE a Refined, Detailed & Reverse Engineered ‘PROCESS’
With the Successful Execution of your Process, you maximize your:
- Future Listing Opportunities
- Compliance
- Positioning the Buyers & Seller
- Reporting
- Generating & Submitting Offers
- Getting Bidders to the Auction
- Ensuring a Sale
- Well Crafted Scripts & Dialogues
- How to Handle ‘How Much Do They Want?…’
- And Many More……
Once you have the strategy, you then implement & execute all the finer details…The changes will be monumental!!
We know the process…..We have spent a Ridiculous amount of time Reverse Engineering the Process…The Objections….How to handle offers Prior to Auction….Setting the Reserve…Reporting….What to Say & When to Say it – to develop what we call –
“THE HIGH-CLEARANCE AUCTION FORMULA”
We have proven consistently that by using this process ourselves & through watching our clients increased success, that if too you implement this mapped out ‘Step-By-Step’ guide you WILL – List & Sell More – Quicker & Easier.
Want to know more about “The ‘High-Clearance Auction Formula”?
Contact me for more information.
Your Auctioneer
Peter Hawtin
0421 358 764
peter@realestatedominance.com.au
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